AZORA was founded by Muskan G. Bansal with a simple yet powerful purpose — to bridge the gap between high-priced fine jewellery and low-quality fashion alternatives. Born from personal experience, AZORA was created to offer modern, lightweight and high-quality jewellery designed to fit effortlessly into everyday life.

A lifelong enthusiast of fashion and travel, Muskan realised that traditional, high-value jewellery felt impractical while travelling or at work. Yet mass-produced fashion jewellery wasn’t a viable alternative — often lacking in quality, comfort, and longevity. The ideal didn’t seem to exist, jewellery that blended timeless design, fine craftsmanship, and everyday versatility.

That’s when AZORA came to life — a demi fine jewellery brand crafted for independent women who want pieces that transition seamlessly from boardroom meetings to dinner dates and everything in between. With formal training in fashion business from the London College of Fashion and jewellery design from the International Gemological Institute, Dubai, Muskan understood what today’s women truly seek: jewellery that reflects individuality, tells a story, and feels as personal as it looks polished.

At AZORA, we design collections that are versatile, expressive, and meant to be worn — not locked away. Every piece is thoughtfully created to complement your lifestyle, inspire confidence, and evolve with you.

Today, AZORA stands as a celebration of everyday luxury — jewellery with meaning, crafted for the way you live, feel, and shine.